Soft fruit farming

British soft fruits are among the tastiest and best in the world. Their fulsome flavours and consistently high quality makes them ever more popular among consumers. An excellent source of vitamin C and fibre, they are increasingly sought after by health-conscious shoppers.

Until 1998, soft fruits such as strawberries and raspberries were seasonal crops that were available mainly in June and July. For the rest of the year, imported fruit was flown in at considerable expense and damage to the environment. Today, modern production methods have extended the season from April/May to mid/late autumn.